Key Takeaway & Summary
A tight video brief includes clear marketing objectives, duration, reference video links, shooting location details, timeline, and required cut-down deliverables.
1. Define the Primary Objective and Target Audience
State whether the film is designed for brand awareness (cinematic storytelling), performance marketing (direct-response hook with clear CTA), B2B investor presentations, or internal corporate training. The core objective dictates the narrative structure and pace.
2. Share Specific Visual and Tonal References
Words like 'cinematic', 'minimal', or 'premium' mean different things to different directors. Share 2 to 3 YouTube or Vimeo reference links that showcase the exact lighting style, pacing, colour grade, and editing rhythm you envision.
3. Scope the Delivery Formats and Cut-Downs
A production crew shoots once, but modern distribution requires multiple aspect ratios. Specify if you require a 16:9 master film (YouTube/website), 9:16 reels (Instagram/TikTok), and 1:1 squares (LinkedIn/Meta). Planning aspect ratios during pre-production ensures camera framing accommodates all crops.
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Frequently Asked Questions
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