# Tasvirwala Visual-Production Project Brief Template (Standard Planning Format v1.0)
Source: https://booktasvirwala.online/guides/visual-production-project-brief-template
Terms of Use: Published by Tasvirwala (https://booktasvirwala.online). Free to copy, customize, and use for commercial, creative, and brand video production planning. Attribution appreciated.

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## 1. Project Overview & Stakeholders
- **Brand / Client Name**: [Insert Brand / Client Name]
- **Project Name**: [e.g., Summer Collection E-commerce & Brand Reel]
- **Primary Goal**: [e.g., Conversion on product pages + brand awareness on Instagram/YouTube Shorts]
- **Production Lead / Client SPOC**: [Name, Title, Phone, Email]
- **Creative Director / Producer**: [Name, Contact]
- **Target Shoot Date(s)**: [YYYY-MM-DD]
- **Shoot Location(s)**: [Studio / On-Location Address, Indoor/Outdoor]
- **Final Delivery Deadline**: [YYYY-MM-DD]

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## 2. Creative Concept & Mood
- **Visual Tone & Style**: [e.g., Warm natural lighting, editorial filmic tones, clean minimalist studio]
- **Color Palette & Wardrobe / Styling Direction**: [Specify primary color codes or aesthetic rules]
- **Moodboard / Reference Links**: 
  - Visual Reference 1: [URL / Pinterest / Figma]
  - Visual Reference 2: [URL]
  - Video Pacing / Audio Reference: [URL]

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## 3. Scope of Deliverables Manifest

| # | Asset Description | Deliverable Format | Aspect Ratio | Resolution | Audio Requirements | Due Date |
|---|-------------------|-------------------|--------------|------------|--------------------|----------|
| 1 | Hero Brand Reel | MP4 (H.264 / ProRes) | 9:16 & 16:9 | 4K / 1080p | Licensed BG Music + Voiceover | YYYY-MM-DD |
| 2 | Product Catalog Stills (15 SKUs) | JPEG (sRGB) & TIFF | 4:5 & 1:1 | High-Res Print & Web | N/A | YYYY-MM-DD |
| 3 | Behind The Scenes Cut | MP4 | 9:16 | 1080p | Ambient Audio / Trend Track | YYYY-MM-DD |
| 4 | Clean Clean-Plate Master Files | ProRes 422 HQ | 16:9 | 4K | Master Dialogue / Split Stems | YYYY-MM-DD |

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## 4. Product / Talent / SKU Manifest
- **Total SKUs / Items to Photograph**: [e.g., 12 Apparel pieces, 4 Footwear items]
- **Sample Delivery Date**: [Date items will arrive on set]
- **Prep Needed**: [e.g., Steam ironing, lint rolling, packaging unboxing]
- **Talent / Models Booked**: [Names, call times, hair & makeup schedule]
- **Hair & Makeup Artist (MUA)**: [Name, call time, setup requirements]

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## 5. Technical & Gear Specifications
- **Camera Requirements**: [e.g., Full-frame mirrorless / Cinema line 10-bit 4:2:2 minimum]
- **Lighting Setup**: [e.g., Continuous Bowens mount LEDs (3-point setup) or 800W studio strobes with softboxes]
- **Audio Capture**: [e.g., Dual wireless lavaliers (32-bit float backup) + directional shotgun mic]
- **Monitoring**: [e.g., Wireless client monitor on set / HDMI tethering to Capture One]

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## 6. On-Set Schedule & Run-of-Show
- **08:30 AM**: Crew Arrival, Equipment Load-in & Power Checks
- **09:00 AM**: Talent Hair, Makeup & Wardrobe Styling Prep
- **09:45 AM**: Lighting & Camera Test Frames (Color Checker Passport & Gray Card)
- **10:15 AM**: Block 1 — Hero Product Stills (SKUs 1 to 6)
- **01:00 PM**: Lunch Break (Strict 45 mins)
- **01:45 PM**: Block 2 — Lifestyle & On-Model Action Reels (SKUs 7 to 12)
- **04:30 PM**: Block 3 — Macro Details & Secondary Cut-Downs
- **05:45 PM**: Wrap, DIT Data Offload, Checksum Verification (ShotPut Pro / Silverstack)
- **06:30 PM**: Pack-down & Studio Handover

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## 7. Storage, Backup & Post-Production Workflow
- **Data Offload Protocol**: Dual-card in-camera recording + immediate dual on-site hard drive backup (3-2-1 backup rule).
- **Review Platform**: Frame.io or restricted Google Drive folder for preview watermarked proxies.
- **Revision Policy**: 
  - Cut 1 (Assembly & Rough Cut): Scope check and pacing review.
  - Cut 2 (Fine Cut): Timing, color correction, sound design adjustments.
  - Cut 3 (Final Lock): Final minor text/export fixes.
- **Master File Handover**: Secure cloud link (Google Drive / WeTransfer) delivered directly to authorized client email upon final milestone payment.

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## 8. Milestone & Commercial Agreement
- **Total Production Fee**: [₹ Amount]
- **Milestone Distribution**:
  - 20% Initial Booking Token (to confirm crew calendar & studio reservation)
  - 30% Pre-Shoot Advance (cleared prior to shoot roll-call)
  - 50% Final Balance (cleared prior to un-watermarked high-resolution master asset delivery)
- **Cancellation & Rescheduling Terms**: [Specify weather/emergency contingency rules]

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*Provided as an open industry resource by Tasvirwala (https://booktasvirwala.online) — Visual Production Marketplace.*